The purpose of this study is to present a theoretical framework for identifying the impact of greenwashing on job applicants’ choice of company and to test its usefulness in a laboratory experiment using eye tracking. The objective of this paper is to elucidate the influence of greenwashing on decision-making processes by delineating the cognitive mechanisms underlying the evaluation of corporate information by job applicants when selecting a prospective employer. The findings of this study indicate that the presentation of environmentally-oriented information can influence the selection of prospective employers by job applicants.