Developing a Financial Innovation Framework for Sustainable Banking Performance: A Conceptual Model for Bangladesh

The adoption of financial innovation should be viewed by banks in Bangladesh as a strategic process that extends beyond technological implementation to encompass organizational transformation and sustainable performance enhancement. The proposed conceptual framework can serve as a valuable guide for bank managers, policymakers, regulators, and financial institutions in understanding the role of financial innovations in improving sustainable banking performance. By identifying the key dimensions of financial innovation i.e. Internet Banking, ATM Services, and Credit
Card Service, the framework enables stakeholders to evaluate innovation priorities, allocate resources more effectively, and formulate strategies that enhance profitability, operational efficiency, and long-term competitiveness. Furthermore, the model provides a context-specific foundation for assessing innovation-driven sustainable performance within the banking sector of Bangladesh and other developing economies experiencing similar technological and institutional challenges.