A Conceptual Framework for the Buying Intention of Energy Efficient LED Bulbs: Evidence from A Developing Country

Environmental challenges and their risks to human health have drawn the attention of academics, policymakers, and industry leaders. This study examines the factors influencing purchase intentions for energy-efficient LED bulbs in the context of sustainable development, which are relevant from business, marketing, and economic perspectives. Moreover, energy-efficient LED bulbs contribute to the attainment of the Sustainable Development Goals (SDGs) through their direct and indirect impacts. By promoting clean energy and sustainable urban growth, energy-efficient LED bulbs are consistent with SDGs 7, 11, and 13.
Theoretically, the research extends UTAUT2 to explain consumer behavior in the context of green technology adoption. Practically, it provides insights for segmentation, targeting, and brand positioning in emerging markets. Managers and stakeholders are encouraged to focus on product design, packaging, quality, energy efficiency, and cost to enhance adoption. Social factors, including family and peer influence, play a key role, suggesting strategies such as social proof, influencer marketing, and media campaigns to boost engagement and loyalty.

From a societal perspective, promoting energy-efficient LED bulbs supports sustainable consumption, energy savings, and community well-being. Economically, the findings guide producers and marketers in building brand value, competitive pricing, and using digital platforms to educate consumers. At the national level, the study emphasizes government support in regulating fair pricing, ensuring sustainable production, and offering financial incentives such as subsidies, tax breaks, and loans. Policymakers can align environmental objectives with national strategies, foster global collaborations, and promote adoption to reduce carbon emissions.Overall, the study contributes theoretically by enhancing UTAUT2, offers actionable insights for business and policy, and supports Bangladesh’s progress toward sustainable development through widespread adoption of energy-efficient technologies.