From Visibility to Action: A Multimodal Content Analysis of Digital Sustainability Communication in Bangladeshi Universities

The paper’s main contribution is identifying a “visibility-to-action gap” in Bangladeshi universities’ digital sustainability communication. It introduces the Message–Medium–Meaning–Action framework to show that effective communication must go beyond reporting institutional achievements by connecting credible evidence and sustainable technologies with clear participation opportunities, practical guidance, and accountability. Thus, it positions digital communication as a human-centered bridge between university sustainability systems and meaningful stakeholder action.