EXPLORING POSSIBLE ADOPTION FACTORS OF mHealth APPLICATIONS AMONG WOMEN IN BANGLADESH

The study extends the base UTAUT model by incorporating seven additional independent variables — Technology Anxiety, Habit, Trust, Personal Innovativeness in IT, Privacy, Price Value, and Resistance to Change , that are not part of the original framework, tailoring it specifically to the mHealth context. It also modifies the moderating structure by removing Gender (since the sample is women-only) and introducing Education as a new moderator alongside Age, Experience, and Voluntariness of Use.Using PLS-based structural equation modeling on survey data from 491 women, the study empirically identifies which factors significantly drive adoption and which do not, offering a more nuanced picture than the base UTAUT model alone.